Custom Marketing & Consultation

Evaluations - Unbiased Appraisals - Innovative Ideas - New Approaches - Targeted Strategies - Concept Development

Consumers today are looking for more than features and benefits in marketing communications; they are seeking a connection . . . an experience!

Working primarily with start-ups and small entrepreneurial businesses in transition, my definition of Custom Marketing is a targeted communication strategy that will inspire an audience by stimulating their senses at every touch point. It combines a fundamental grassroots understanding of your customers with a genuine authenticity in your marketing message that is integrated throughout all of your marketing materials, advertising, web-sites, custom publishing, corporate communications, PR, trade shows, and events. The goal is not only to communicate with your prospects, but to establish a tribal connection that will generate sales.

The reward for creating marketing communications that deliver on those expectations is an opportunity to develop a passionate consumer — loyal to your product, service, or brand.

Is your marketing message making a connection?
If your answer is no, I can help.
I will tailor my marketing analysis to your specific needs; from a simple consultation - a valuable second opinion, to an in-depth review of your business operations requiring multiple site-visits with access to your numbers, your clients, and your sales agents.

• Review company goals and objectives - successes and failures
• Review current marketing mix, budgets, and ROI
• Review products, customer service, sales, PR, pricing, booking procedures, etc. (sometimes apparent marketing problems are actually product, pricing, or customer service related issues)
• Track sales and web traffic, linking sales to promotions, advertising, and editorial exposure where possible
• Competitive analysis with itinerary and price comparisons to selected competition - review profitability of all products
• Interview past customers and travel agents
• Review global travel trends in your areas of interest
• Develop a targeted marketing and media strategy
• Offer new Ideas to focus your marketing message
• Offer new creative solutions for customer communications
• Explore new opportunities, areas of potential growth, and propose synergistic partnerships